Winx Club - Preview
Reviewed by Didi Cardoso
Review Date Platform Genre Rating Production
2005-08-01 GBA Action/RPG E (Everyone) Konami Digital Entertainment

Nowadays, girls are playing games more than ever before, and starting at younger ages too. But the gaming industry still fails in understanding that it only takes a good game to get a girl interested in playing it.

Winx Club is a TV hit cartoon series produced by Rainbow S.r.l. in collaboration with Italian designers, featuring the adventures of five fashion-savvy teenage girls that use magic to transform themselves into faeries.

The game is set in the wonderful world of Magix, inhabited by fairies, witches and humans. Here, you assume the role of energetic Bloom, a teenage girl from Earth studying at the Alfea School for Fairies, who joins four other fairies, thus forming the Winx Club.

The Winx Club members are the personification of teenage self-realization. Girls will probably easily identify themselves with the Winx Club members as they deal with school, boys and evil senior witches who are trying to take over the world. The game also puts great emphasis on communication, relationships and friendship.

Konami has taken on the hard task of targeting and captivating young girl gamers with the upcoming Winx Club game for the Game Boy Advance.

"Winx Club is a fun new kids-oriented title that will complement Konami's great line of entertainment games for young audience," said Geoff Mulligan, Chief Operating Officer, Konami Digital Entertainment - America. "The appealing elements of friendship, magic and music will make for an inspiring video game with a positive and lasting influence on kids."

Fantasy, fashion, music and magic come to life in a solid plot based on the animated series. A variety of community-based activities and a parade of collectible rewards provide hours of entertainment, while the accessible controls and in-depth comprehensive help system make it easier for anyone to pick it up and start playing right away. While adventuring in the game world, players will have to engage in magic battles with a wide range of moves and spells, solve puzzles and play mini-games.

If I had to compare it to anything, I'd say it's a bit like the classic Legend of Zelda for the NES, with a girly touch.

"We are dedicated to developing engaging entertainment properties for girls," stated Alfred R. Kahn, Chairman and Chief Executive Officer of 4Kids Entertainment. "Girls are one of the fastest growing segments of the video game industry and Konami's track record of success made them a clear choice to tap for this endeavor."

While the game is clearly aimed at a younger female gamer audience, it might just make the delights of girl gamers of all ages. After all, we all have a secret desire of wanting to save the world, right?

Stay tuned for Winx Club, hitting the store shelves this Fall, along with PS2 and PC versions.