Today, Netflix announced the addition of “Just for Kids” to its popular app on Xbox 360, allowing current Xbox LIVE Gold and Netflix subscribers to enter an experience designed exclusively for children 12 and under.

Netflix “Just for Kids” makes it easier for families to browse and watch a large selection of kid-friendly content. Kids can click and instantly watch their favourite characters, including many they’ll recognize from their favourite TV shows and movies. “Just for Kids” displays rows of titles organized by easy-to-understand genres, like superheroes, princesses, dinosaurs and girl power, featuring clear and simple descriptions of the plot of each title. Unique Netflix technology provides each member with a personalized “Just for Kids” experience based on taste and favourites. And with Kinect for Xbox 360, all of your favourite entertainment on Netflix can be found by simply using your voice.

Check out a quick video tour of the new “Just for Kids” experience on Xbox 360 at the Netflix blog at http://blog.netflix.com/ . You can download the updated Netflix app today on Xbox LIVE.