Free Realms™ FRIENDS EIGHT Million PLAYERS



Players Amass in Virtual World to Engage in

Customized Gameplay Experiences and Share in Creating User Generated Content



SAN DIEGO, CALIF. – February 8, 2010 – Sony Online Entertainment LLC (SOE) today announced that more than eight million unique users have registered to play Free Realms™ (www.FreeRealms.com), the free-to-play, family-friendly hit online video game. Free Realms has steadily increased its player base by continuing to support development of compelling content and shared user experience. New features, such as Player Housing, have encouraged players to customize and create their own unique definitions of gameplay, while instigated Live World Events and player parties engage the community at large, allowing players to interact, discover and explore.



“Free Realms is more than just a virtual world for our players; it is a portal for imagination. A place where players transform their house into a jumping maze for friends to compete or a petting zoo that boasts all their pets,” said John Smedley, president of Sony Online Entertainment. “Our job as developers is to listen to and predict what they want and give them the tools that inspire and compel them to share their experiences with eight million others.”



Later this week, Free Realms is scheduled to kick off the Festival of Hearts, a special month long event that celebrates love, friendship and kindness. All players will be able to participate in themed events, daily social activities and storyline quests that incorporate traditional items and rewards which embody the holiday: hearts, candies, forget-me-not cards, flowers, love potions and more. Heart Breakers are invited too, as even the Stone Hearted can participate in the world events that ensue. New Hippo, Tiger, Beetle, Groundhog and Owl pets will also be available in the Marketplace.



Recently nominated in the category of Best New Social/Online Game by the organizers of the tenth annual Game Developers Choice Awards, Free Realms continues to redefine the scope and pace of online games.



In Free Realms, players are free to do or be anything: Fight like a ninja, cook a tasty meal, raise a pet, battle goblins, set out on epic quests or connect with friends through a safe, social networking site. Also available is the Free Realms Trading Card Game: a full-featured trading card game, playable both digitally within the Free Realms online game and offline via physical card decks sold wherever you buy trading cards. Free Realms players can also pop into select retailers to purchase Station Cash cards, which can be redeemed for Station Cash, and used to buy virtual goodies or upgrade to a Membership status in the game.



Free Realms is rated E10+ for Everyone 10 and up with content descriptors of Crude Humor and Fantasy Violence. To play Free Realms, visit: http://www.FreeRealms.com.