EEDAR RELEASES ANNUAL E3 RETAIL BUYER REPORT HIGHLIGHTING
THE COMMERCIAL POTENTIAL OF TITLES SHOWCASED AT E3 2011

ELECTRONIC ARTS' MASS EFFECT 3 NAMED EEDAR'S MOST PROMISING RETAIL TITLE E3 2011



CARLSBAD, CA., June 20, 2011 - EEDAR, the leading provider of comprehensive contextual information for the worldwide video game industry has partnered with IGN Entertainment (IGN), the largest media network for video games, and GameTrailers (GT), the largest media network dedicated to game trailers, to create this year's list of EEDAR's Most Promising Retail Titles of E3 2011. The list was created after analyzing over 78 million recorded Page Views (IGN) and over 45 million Media Views (GT) for the top 500 titles showcased at E3 2011.

"EEDAR has had strong demand from its retail partners to create an objectively quantifiable method to measure the commercial potential of games showcased at E3 2011," said Jesse Divnich, Vice President of Capital Research, EEDAR. "With our media partners, IGN Entertainment and GameTrailers, EEDAR has been able to create a special E3 edition of our monthly Retail Buyer Report that highlights the collective activity of over 20 million consumers during the week of E3."

Electronic Arts' Mass Effect 3 was recognized as EEDAR's Most Promising Retail Title of E3 2011.

"We are excited to see that there was such a high level of interest in Mass Effect 3 during E3, especially when you consider how many amazing games were on display at this year's show," said Patrick Buechner, Vice President of Marketing for EA's BioWare studios. "The team is making an incredible game that will attract both our loyal fans and players who are new to the franchise, making for a huge event launch at retail in March."



EEDAR's Most Promising Retail Titles of E3 2011 - Overall Ranking (Top 5)
Mass Effect 3 - Electronic Arts - BioWare
Battlefield 3 - Electronic Arts - DICE
The Elder Scrolls V: Skyrim - Bethesda Softworks - Bethesda Game Studio
Call of Duty: Modern Warfare 3 - Activision Blizzard - Infinity Ward, Sledgehammer & Treyarch
Assassin's Creed Revelations - UbiSoft - UbiSoft Montreal

Also recognized in the EEDAR E3 Retail Buyer Report were Microsoft's Xbox 360 with the highest awareness and purchase intent for its first and third party titles and Nintendo with the highest awareness amongst all publishers.




EEDAR's Most Promising Retail Titles of E3 2011 - Overall Ranking (Top 20)
1 - Mass Effect 3 - Electronic Arts
2 - Battlefield 3 - Electronic Arts
3 - The Elder Scrolls V: Skyrim - Bethesda Softworks
4 - Call of Duty: Modern Warfare 3 - Activision Blizzard
5 - Assassin's Creed Revelations - UbiSoft
6 - Uncharted 3: Drake's Deception - Sony Computer Entertainment
7 - Batman: Arkham City - Warner Bros. Interactive
8 - The Legend of Zelda: Skyward Sword - Nintendo
9 - Halo 4 - Microsoft
10 - Infamous 2 - Sony Computer Entertainment
11 - Duke Nukem FOrever - Take-Two Interactive
12 - Star Wars: The Old Republic - Electronic Arts
13 - Tomb Raider - Square Enix
14 - Gears of War 3 - Microsoft
15 - Rage - Bethesda Softworks
16 - Bioshock Infinite - Take-Two Interactive
17 - Super Mario 3DS - Nintendo
18 - Resistance 3 - Sony Computer Entertainment
19 - Halo Combat Evolved Anniversary - Microsoft
20 - Street Fighter X Tekken - Capcom